If You're Tired of Blending In and Your
Ready to Stand Out in the Salon Industry,
Are you a salon owner feeling the weight of uncertain times?
You're not alone. Many salon owners worry about the economy, retaining clients, and transitioning to cleaner, sustainable practices.
Walk Away Knowing EXACTLY how to elevate your salon to holistic practices, and Create a holistic ecosystem that attracts your ideal clients
Part memoir. Part manifesto. 100% permission slip to do beauty differently.
It's here!
The beauty industry often says, “this is how it’s always been.” Toxic ingredients. Wasteful systems. Burnout disguised as success.
I wrote Changeworthy: How to Build a Salon That Honors People & the Planet to show what’s possible and exactly how I built a profitable, holistic salon without compromising people, planet, or results. This isn’t a lecture; it’s my story, a framework, and practical tools you can use today.
Foreword by Greg Starkman, founder of Innersense Organic Beauty.
What you’ll learn:
* The hidden costs of “business as usual” (to your health, your team, your clients, and your margins)—and how to change them.
* Mindset shifts that create success without burnout.
* A proven roadmap to transition to clean, sustainable, holistic practices without losing profit.
Real stories, checklists, and tools you can put to work right away.
What comes with the book
Every reader gets access to my Changeworthy Book Portal—downloadable workbooks, sustainability checklists, and the Green Beauty Community’s Green Pledge to help you move from inspiration to action.
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
THE HSA IMPACT FLOW
At the heart of everything I teach is my signature framework, the HSA Impact Flow,
a proven method based on the 8 Stages for Building a Clean, Conscious, Profitable Salon that guide beauty professionals from curiosity to confident leadership.
This flow isn’t just theory, it’s the foundation behind every course, workshop, and private coaching session I offer.
Whether you’re working independently or leading a team, the 8 A’s walk you step by step through the real shifts that create lasting success.
No matter where you're starting, you're never stuck guessing the next step.
It’s time to build a salon that reflects who you are and where you're going.
Who this book is for:
Salon owners ready to lead with purpose.
Stylists who want to protect their health and create meaningful careers.
Beauty professionals who believe business can be both impactful and profitable.
This isn’t about perfection. It’s about possibility.
From me, to you
I’ve walked this path—and it wasn’t always easy. Building a clean, green, and sustainable salon can feel isolating. Changeworthy is the support I wish I had: honest stories, practical frameworks, and resources to make the next right move feel doable.
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
You don’t need a perfect plan, you just need the right starting point.
Choose the path that aligns with your current vision and goals, and let’s build your clean beauty business from the inside out!
Your Journey Towards Holistic Success
Begins Here
In the world of salon ownership, knowing your identity is the key to success. Every thought leader in the beauty industry understands this fundamental truth. They have a clear, specific, and simple message that resonates with their audience. They have "niched down" into a specialized area of expertise that sets them apart.
So, the real question is:
Is it just a coincidence that all successful salon owners share this trait?
NO! It's about knowing your specific niche, communicating it effectively, and becoming the expert you aspire to be.
Because if you're like most salon owners today, the biggest obstacle holding your business back is the uncertainty surrounding your holistic identity:
Who do we serve?
Why not serve everyone?
What if someone's already doing what I want to do?
What if I choose the wrong holistic path?
What if I offer the wrong services to my clients?
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
Salon owners hold immense potential to positively impact the industry. We have the capability to reshape the entire landscape.
I've personally traveled the same challenging path that you find yourself on today, and it often felt like a lonely journey.
Entrepreneurship is already known to be a solitary road, but when you introduce innovative concepts like clean, green, and sustainable beauty practices, it can feel even more isolated. Through my own experiences, I've gained valuable insights, weathering both the highs and lows.
My aim is to extend the kind of support I wish I had received to salon owners and beauty professionals who are genuinely prepared to initiate this transformative journey. I'm eager to share the wealth of knowledge I've accumulated over the past decade in the industry.
Claim Your Holistic Transformation for Just $1497
That’s a Total Value of over $6,222
BEST VALUE 2 Months FREE
ONE-TIME PAYMENT OF
$2222
12 month profit and impact plan for your business with a simple goal of creating a unique approach to your salon and 2-3xing your business
BONUS: 2024 PR Marketing Calendar Template
BONUS: 30 days of Voxer support
BONUS: Visibility game plan PDF
BONUS: Organize a Content planning day PDF
BONUS: 3 LIVE Wealth Activations
PAY IN FULL + SAVE $4725
BEST VALUE (SAVE $4317)
12 MONTHLY PAYMENTS OF
$222
12 month profit and impact plan for your business with a simple goal of creating a unique approach to your salon and
2-3xing your business
BONUS: 2024 PR Marketing Calendar Template
BONUS: 30 days of Voxer support
BONUS: Visibility game plan PDF
BONUS: Organize a Content planning day PDF
BONUS: 3 LIVE Wealth Activations
SATISFACTION GUARANTEE
Money-Back Guarantee
Join me and if you
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